English to Serbian Marketing Advertising / Public Relations agreement on media agency

While it is a measure of efficiency, it is a “potential hard cash saving” as it achieved on an on-going basis as media is deployed, and whilst it can be ‘planned for’, actual delivery and performance improvement is validated after the media deployment has been executed.
• There are multiple methods to deliver optimisation, including but not limited to –
• Channel selection
• Seasonality
• Daypart mix within channels
• Programming selection
• Day of week laydown
• Position in break
• Video (TV + OLV) vs. linear TV