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Sample translations submitted: 2
English to Indonesian: Branding Unbound: The future of advertising, sales and the brand experience in the wireless age
Source text - English Introduction
Advertising displays that call out to you on a first-name basis. Services that let you shop for pizza, music, books, and movies—anywhere, anytime. Stores where the costs of goods is automatically deducted from your bank account — without you ever writing a check, doling out cash, swiping a card, or standing in line. And commercials broadcast so only you can hear them—seemingly from
inside your own head.
MARKETING’S WIRELESS FUTURE IS HERE .
READY TO MAKE THE MOST OF IT ?
It turns out that the Internet was just a warm-up act. A decade ago, the Internet hype machine pitched the World Wide Web as a marketer’s dream come true—an interactive, one-to-one utopia, linking shoppers and their quarry in the electronically enabled Elysium Fields of 24-7 commerce. Of course, Google, Amazon, and eBay notwithstanding, banner ads, online ‘‘communities of interest,’’ and click-and-mortar ‘‘e-tailing’’ have yet to truly deliver the eyeballs, interest, or sales they promised - tethered as they’ve been to a cumbersome, confounding device called the desktop PC. Now, all that’s changing. A new generation of wireless Internet technology is finally liberating the Net from its deskbound subjugation. Thanks to new wireless devices and high-speed mobile networks, the Information Superhighway and its advertising ‘‘billboards,’’ applications, and services are finally hitting the road with you.
Along the way they're delivering on two tenets, heretofore unfulfilled, that are central to the internet's promise. The first: anywhere. The second: anytime.
Today, there are over 1.7 billion Internet-enabled cell phones worldwide, allowing users to browse the Web, take pictures, send email, watch TV, play games, and yes, even talk. By 2007, there will be a billion more - one for every three people on the planet - each sporting computing power that rivals that of NASA's original Apollo space program.
Translation - Indonesian Pendahuluan
Pajangan iklan yang seakan-akan memanggil Anda dengan nama panggilan. Layanan yang memungkinkan Anda membeli pizza, musik, buku, dan film-film – dimanapun, kapanpun. Toko-toko dimana harga barang dibebankan otomatis ke rekening bank Anda – tanpa Anda perlu menulis cek, mengeluarkan uang tunai, menggesek kartu atau berdiri dalam antrian. Dan tayangan komersial yang diperuntukkan bagi Anda dan terngiang-ngiang di kepala Anda.
MASA DEPAN PEMASARAN NIRKABEL ADA DISINI.
SIAP UNTUK MENGUPAYAKANNYA SECARA MAKSIMAL?
Ternyata internet hanyalah sebuah tindakan pemanasan. Satu dekade yang lalu, mesin publisitas Internet melemparkan World Wide Web yang merupakan mimpi menjadi kenyataan dari pelaku pasar - sebuah utopi interaktif dan eksklusif yang menghubungkan pebelanja dan target belanja mereka dalam Elysium Fields elektronik dari perdagangan 24 jam 7 hari seminggu.
Dan tentunya selain Google, Amazon dan eBay, iklan spanduk, “komunitas minat” daring, dan “ritel elektronik” klik-dan-mortir belum benar-benar menyampaikan kebutuhan, minat, atau penjualan yang mereka janjikan – tertahan oleh peralatan yang tidak praktis dan membingungkan bernama komputer PC.
Sekarang, semuanya berubah. Sebuah generasi baru teknologi internet nirkabel pada akhirnya membebaskan Jaringan dari keterikatan pada pengoperasian dari belakang meja.
Berkat peralatan nirkabel yang baru dan jaringan mobil berkecepatan tinggi, Internet dan ‘papan reklame’ iklan, aplikasi, dan layanannya pada akhirnya bisa memulai perjalanannya bersama Anda.
Dalam prakteknya mereka berfungsi berdasarkan dua prinsip, yang sampai sekarang belum terpenuhi, yang menjadi inti dari apa yang dijanjikan internet.
Pertama: dimanapun. Kedua: kapanpun.
Saat ini ada lebih dari 1,7 milyar telepon seluler yang bisa mengoperasikan internet di seluruh dunia sehingga para pengguna bisa menelusuri Situs, mengambil foto, mengirim surel, menonton TV, bermain permainan dan ya, bahkan berbicara. Sebelum tahun 2007 akan ada satu milyar lagi - satu untuk setiap tiga orang di planet ini - masing-masing dengan kemampuan komputer yang mungkin menandingi program orisinil luar angkasa Apollo milik NASA.
Indonesian to English: Report for SKF
Source text - Indonesian V. KESIMPULAN DAN ANALISA
KESIMPULAN
SKF(Svenska Kullagerfabriken) yang berdiri sejak 16 Februari 1907, bukanlah suatu kebetulan bila seorang insinyur asal Swedia, Sven Wingguist, penemu ”self-aligning ball bearing” , sekaligus pendiri SKF, menyadari bahwa penemuannya bisa memberikan solusi untuk masalah-masalah di dunia.
Berkat kepiawaiannya dalam membuat komponen dengan toleransi keakuratan yang tinggi, produsen bearing asal Swedia kini dipercaya menangani pembuatan automatic ’throttle control unit. Setelah penemuan komponen tersebut, perusahaan ini terus berkembang dari hanya menyuplai kebutuhan lokal Swedia hingga ke berbagai belahan dunia. Di Indonesia SKF sudah ada sejak tahun 1919. Kini 120 pabrik telah berdiri di 24 negara dengan mempekerjakan sekitar 40 ribu tenaga kerja. Hal ini disampaikan oleh CEO SKF Tom Johnstone. Seperti yang dipapaarkan oleh Harian Media Indonesia.
Sementara itu Suara Pembaruan memaparkan penjelasan dari Tom Johnstone, bahwa efisiensi energi tidak hanya bisa ditempuh dengan cara memaksimalkan fungsi pemakaian bahan bakar. Seperti yang ditunjukkan oleh SKF. Dari hasi uji cobanya, perusahaan komponen mekanik kendaraan ini mencatat data pemanfaatan produksi bearing buatannya mampu meningkatkan efisiensi energi kendaraan sampai 13 persen. Produk bearing yang diperkenalkan dengan nama Tapered Roller Bearing (TRB) di uji coba pada gardan kendaraan. Efisiensi secara keseluruhan yang bisa dicapai dalam pemanfaatan TRB di sektor industri bisa mencapai 30 persen. Pencapaian ini tidak hanya memperhitungkan bagaimana cara pemakaian komponen tapi juga menyangkut usia pemakaian. Pihak SKF sendiri mencatat efisiensi dari sejumlah pemanfaatan di beberapa aplikasi mesin. Seperti pada gear box yang bisa menghemat energi setara dengan 2.600 kWh per tahun. Sementara pemanfaatan TRB pada aplikasi turbin ini memberikan penghematan mendekati 20.000 kWh per tahun.
Di Indonesia produk bearing SKF telah digunakan oleh produsen sepeda motor Yamaha, Honda, Suzuki, Kawasaki, dan Piagio. Selain itu SKF juga memasok kebutuhan automotif untuk Isuzu dan Mercedes Benz. Seperti yang dituturkan Tom Johnstone, SKF melihat Indonesia merupakan salah satu pasar penting untuk kami perhatikan. Salah satunya sebagai basis produksi produk kami. Untuk itu SKF telah menanamkan investasi lebih ke pabrik ini untuk meningkatkan kapasitas produksinya hingga 80 juta unit per tahun. Di Indonesia terdapat tiga merek bearing SKF masih banyak digunakan untuk pasar automotif roda dua. SKF mengaku hal ini berhubungan dengan terus bertambahnya pasar automotif di Indonesia, khususnya pengguna sepeda motor di Indonesia. Di Indonesia SKF memiliki tiga produk bermerek SKF Genio, Enduro, dan FitGo. Terkait dengan persaingan produk China dan Jepang, SKF masih optimis memegang kendali pasar bearing di seluruh dunia. Hal ini dipaparkan oleh Harian Seputar Indonesia. Tabloid Otomotif memaparkan potensi besar di pasar ASEAN membuat PT SKF bergegas menambah kapasitas produksi pabriknya di Indonesia. Menurut Presiden Director SKF Indonesia Ilpo Saarisivu, pihaknya memang tengah bersiap mengincar pasar ASEAN. Kapasitas produksi SKF saat ini mencapai 50 jutaan unit. SKF Indonesia merupakan perusahaan patungan antara SKF Swedia (84 %) dan PT Astra International Tbk (14%), dan perorangan. Di pasar lokal mereka memasok kebutuhan bearing untuk produsen motor dan mobil. Salah satunya Daihatsu.
Radio Smart FM menuturkan perusahaan asal Swedia SKF akan terus mengembangkan produksinya di Indonesia. Saat ini SKF menguasai 35 persen pangsa pasar bearing di Indonesia. Dewi Dwiyana Marketing Communication SKF Indonesia mengatakan saat ini SKF menguasai 35 persen pangsa pasar bearing untuk industri otomotif, permesinan, alat-alat berat hingga perusahaan transportasi baik darat, laut dan udara di Indonesia. Menurutnya pencapaian tersebut cukup baik di tengah-tengah persaingan yang sangat ketat terutama dengan merek-merek Jepang, Cina, Jerman, dan Amerika. Guna menambah kapasitas produksi, pihak SKF pada Desember 2006 telah menambah investasi baru pada salah satu pabriknya yang berlokasi di Cakung, Jakarta Timur sehingga kemampuan produksinya meningkat hingga 80juta unit per tahun.
Analisa
Media sangat antusias untuk mendapatkan pemberitaan tentang 100 tahun SKF. Istilah bearing (laher), menjadi sesuatu yang unik dan menjadi ketertarikan tersendiri bagi media untuk mengetahui lebih dalam, apa itu bearing.
Perkembangan industri dan pencapaian SKF di bidang automotif juga menjadi antusias media untuk mengetahui lebih luas lagi tentang keberadaan SKF. Kontinuitas pemberitaan sebaiknya terus terjaga dan kegiatan media diskusi serta temu media seperti ini sangat efektif untuk pencapaian publikasi yang terarah.
Translation - English V. CONCLUSION AND ANALYSIS
CONCLUSION
SKF was established on February 16, in 1907. That is no coincidence, Swedish engineer Sven Wingquist, inventor of the self-aligning ball bearing and founder of SKF realized that his invention would provide solutions to problems the world over.
Thanks to his expertise in making component with high acuracy tolerance, bearing manufacturer from Sweden now is entrusted to handle the production of automatic throttle control unit. Following the invention of that component, this company continues to progress from merely supplying Sweden local needs to different parts of the world. In Indonesia itself, SKF has been around since 1919. Nowadays, 120 factories have been established in 24 countries employing around 40 thousands employees. This statement was addressed by SKF CEO Tom Johnstone as stated by Harian Media Indonesia.
Meanwhile, Suara Pembaruan sets forth explanation from Tom Johnstone that energy efficiency is achieved not only by maximazing the function of fuel consumption, as presented by SKF. From the trial result, the manufacturer of this vehicle’s mechanical component records data utilization of bearing manufactured by SKF is able to improve the energy efficiency of vehicle up to 13%. Introducing bearing product named Tapered Roller Bearing (TRB) which has been tested on vehicle shaft. Overall efficiency to be achieved in utilizing TRB in industry sector will be up to 30%. Such performance does not simply count on how to use the component but also concerns with the life span. SKF itself records efficiency from a number of utilizations on several machine applications. As on gear box which can save energy equivalent to 2.600 kWh per year. Meanwhile TRB application on this turbine application provides efficiency up to 20.000 kWh per year.
In Indonesia SKF’s bearing products have been used by motorbike manufacturers such as Yamaha, Honda, Suzuki, Kawasaki, and Piagio. Furthermore SKF also supplies automotive needs for Isuzu and Mercedes Benz. As stated by Tom Johnstone, SKF views Indonesia as their production base. Therefore SKF has invested more and more to this factory to improve its production capacity up to 80 million unit per year. There are three brands of SKF bearing available in Indonesia, they are still mostly used by two-wheel market. SKF admits this issue is related to the increasing automotive market in Indonesia, especially two-wheel users in Indonesia. SKF has three products with SKF Genio, Enduro and FitGo brands. Regarding competition with China and Japan products, SKF remains optimistic that they still have control on bearing markets worldwide. This statement is set forth by Harian Seputar Indonesia. Tabloid Otomotif explains that big potential in ASEAN market has made PT SKF hurries into increasing the production capacity of its factory in Indonesia. According to President Director of SKF Indonesia, Ilpo Saarisivu, they are preparing to target ASEAN market. SKF’s current production capacity reaches 50 million unit. SKF Indonesia is a joint venture between SKF Sweden (84%) and PT Astra International Tbk (14%), and individuals. In their local markets they supply bearing need for motorbike and car manufacturers. One of them is Daihatsu.
Radio Smart FM stated that SKF, a company originated in Sweden, will continually expand its production in Indonesia. Currently SKF gains control over 35% of bearing market share in Indonesia. Dewi Dwiyana, Marketing Communication of SKF Indonesia mentions that SKF currently gains control over 35% of bearing market share for automotive, engineering, heavy equipments even land, sea and air transportation companies in Indonesia. In her opinion, this achievement is pretty good in the middle of strict competition especially with Japan, China, Germany, and US brands. In order to increase the production capacity, SKF has added new investment in December 2006 onto one of its factories located in Cakung, East Jakarta thus its production capability may incline up to 80 million unit per year.
Analysis
Media is very enthusiastic in obtaining news covering 100 years of SKF. The bearing term has been something unique and becomes a personal interest for media to find out more what bearing actually is.
The development of industry and SKF’s achievement in automotive industry has also been media’s enthusiasm to find out broader information concerning SKF existence. Continuity of news release should be maintained and media discussion activity as well as such press conference are very effective to achieve directed publication.
A Certified English-Indonesian Translator with extensive 15-year experience in this industry.
Specialized in Transcreation, Translation and Localization of business, management and marketing text (advertisements, HR manuals, press releases, bulletins, product launch, websites, etc.).
An Indonesian native speaker with multi-skills and a perfectionist when it comes to quality of job. A quick learner with fast skimming and typing skills who can absorb and analyze ideas fast and effectively. Would like to progress as an individual and grow the business, maintain and create more solid and long-term relationships. Love multicultural setting, easy to talk with and flexible.
Have gained much positive feedback from clients and aim for more satisfied business partners.
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