Glossary entry (derived from question below)
German term or phrase:
der Trend zum edlen Tropfen
English translation:
trend towards quality / premium wines
Added to glossary by
Kevin Lossner
Oct 4, 2003 18:03
20 yrs ago
1 viewer *
German term
Portugal
The right words - right on time!
Native in: English
Works in: German to English, Portuguese to English
der Trend zum edlen Tropfen
German to English
Marketing
Wine / Oenology / Viticulture
The phrase comes up a number of times in analyses of the wine trade. It's obvious what it means, but I'm at a bit of a loss for a catchy equivalent in English.
Proposed translations
(English)
Proposed translations
+1
7 mins
Norbert Hermann
Native in German
&
English
Works in field
YOUR COMPETITIVE EDGE - over 40 YEARS!
Native in: English 
, German
Works in: English to German, German to English, Portuguese to German, and 3 more.
Related KudoZ points
:
12
Selected
trend towards quality / trend towards premium wines
Wine market: trend towards quality. ... hectolitres (comprising 58 million hectolitres of quality wine, around 91 ... wine and 13 million hectolitres of other wines
There has been a distinct trend towards higher quality wine in ... is interesting to note that former East Germans prefer lightly
sweeter wines compared to
Likewise, the trend towards Cabernet and Chardonnay among consumers at ... of Greek vineyards were still geared towards bulk wine ... for the production of premium wine ...
There has been a distinct trend towards higher quality wine in ... is interesting to note that former East Germans prefer lightly
sweeter wines compared to
Likewise, the trend towards Cabernet and Chardonnay among consumers at ... of Greek vineyards were still geared towards bulk wine ... for the production of premium wine ...
4 KudoZ points awarded for this answer.
Comment: "I rather like several of the suggestions offered - thanks to all of you. This sounds the best to my ear."
4 mins
the trend toward (buying/drinking) (high-)quality wines
Depending on the context I might rephrase it a bit.
+1
3 mins
fine wines
Perhaps it's not as catchy or idiomatic as the German, but I would use the expression "fine wines" here.
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Note added at 8 mins (2003-10-04 18:12:24 GMT)
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How about \"(New found) Customer demand for fine wines\"? (This is an alternative to Norbert\'s phrasing of the first part of the sentence.)
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Note added at 8 mins (2003-10-04 18:12:24 GMT)
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How about \"(New found) Customer demand for fine wines\"? (This is an alternative to Norbert\'s phrasing of the first part of the sentence.)
+1
24 mins
William Stein
Costa Rica
Costa Rica
Native in English
Costa Rica
Translations that read like originals
Native in: English (Variants: UK, US) 
Works in: French to English, German to English, Spanish to English, and 3 more.
the trend towards top-end (or upscale) wines
Marlon Trading
... and Team Biscuits. Groot Constantia South Africa's oldest wine estate, supply a range of quality, top end wines. Frucon Food & Beverage ...
www.marlon.co.zw/agencies.cfm - 13k
[DOC]Appendix A: Sample Executive Briefing for Gallo’s Entry into ...
File Format: Microsoft Word 2000 - View as HTML
Appendix A: Sample Executive Briefing for Gallo’s Entry into Upscale
Wines*. Goizueta Partners Consulting Corporation was hired ...
www.business.utah.edu/~mgttg/Spring 2003/ Gallo%20Example%20Briefing.doc
... and Team Biscuits. Groot Constantia South Africa's oldest wine estate, supply a range of quality, top end wines. Frucon Food & Beverage ...
www.marlon.co.zw/agencies.cfm - 13k
[DOC]Appendix A: Sample Executive Briefing for Gallo’s Entry into ...
File Format: Microsoft Word 2000 - View as HTML
Appendix A: Sample Executive Briefing for Gallo’s Entry into Upscale
Wines*. Goizueta Partners Consulting Corporation was hired ...
www.business.utah.edu/~mgttg/Spring 2003/ Gallo%20Example%20Briefing.doc
Peer comment(s):
| agree |
Lizzie
: Here's to "top-end wines"! :)
9 mins
|
|
Bottoms up! (How's that for a paradox?)
|
52 mins
Nicole Tata
United Kingdom
United Kingdom
Native in German
&
English
United Kingdom
Transcreation, Marketing/PR, Literary
Native in: English , German
Works in: English to German, German to English
growing fondness for fine/superior wines
another variation
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Note added at 2003-10-04 18:58:49 (GMT)
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I would probably use a range of different ways to express this, depending on how it fits into the sentence/context:
... customers increasingly choosing fine/superior wines
.. growing preference for fine/superior wines
... growing customer demand
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Note added at 2003-10-04 18:58:49 (GMT)
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I would probably use a range of different ways to express this, depending on how it fits into the sentence/context:
... customers increasingly choosing fine/superior wines
.. growing preference for fine/superior wines
... growing customer demand
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