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Glossary entry

German term or phrase:

Publikumszeitung

English translation:

complimentary newspaper

Added to glossary by Alexander Schleber (X)
May 18, 2005 19:38
19 yrs ago
2 viewers *
German term

Publikumszeitung

German to English Art/Literary Journalism
Just a heading in a table of contents.
Any suggestions welcome.

TIA
Proposed translations (English)
4 giveaway, free-of-charge, no-cost, freely distributed, complimentary
3 +3 general newspaper/ newspaper for the general public
4 Major press media
4 general press
3 +1 general(-interest) magazine OR newspaper
3 Newspapers /Public papers
3 Your Newspaper
2 Free newspaper
1 +1 trade publication/client newsletter/fanzine?
2 ?

Discussion

TonyTK May 19, 2005:
I think you need to ask the author. Perhaps they're making a distinction between, say, titles like Financial Times Deutschland, Handelsblatt and VDI nachrichten on the one hand and Bild or Die Zeit on the other. It's all rather unusual.
Lancashireman May 18, 2005:
Textklick May 18, 2005:
Tabloid is a format (and a 'style') but in the U.K... Whatever you do, please don't go for 'freesheet'. I am sorry if my links have caused confusion.
Hilary Davies Shelby May 18, 2005:
I would say that "tabloid" is more a style than a format (especially since we now have smaller-format "broadsheets" for ease of handling!) and wouldn't apply to free publications, such as local papers, local advertisers, etc.
Non-ProZ.com May 18, 2005:
WOW What a welath of responses - which doesn't make it easier.
I am tending towards "free newspaper", though someone also has suggested tabloid, though that to me is both a format and a style. What do the peers think of "tabloid" ??
Sladjana Spaic May 18, 2005:
Well, in such a case in the Shipyard(where I work) we call those Newsletters :-)
Non-ProZ.com May 18, 2005:
Added info. Not really, its about advertising campaigns and the placement of ads in media. I have a feeling that they mean free-of-charge newspaper format publications that are distributed, for instance at metro stations etc., because later on they mention dailies, so it cant be those.
silfilla May 18, 2005:
any context?

Proposed translations

1 hr
Selected

giveaway, free-of-charge, no-cost, freely distributed, complimentary

newspapers. But those are weeklies rather than dailies. The 'Chicago Reader' is one of them
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4 KudoZ points awarded for this answer. Comment: "Thanks to all the many colleagues for their input. It was tough to decide but "complimentary newspaper´" is by far the most frequently used term. Thanks, Klaus, for this excellent suggestion."
5 mins

Newspapers /Public papers

Aren't all newspapers public ?
Peer comment(s):
neutral muttersprachler : Nein, es gibt Firmenzeitungen, Vereinszeitungen
27 mins
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10 mins

Free newspaper

Sounds like a free newspaper. Just costs and no income. Good for promoting the image though.

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Note added at 14 mins (2005-05-18 19:53:11 GMT)
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If it\'s a heading just put \"newspaper\" :-)
Peer comment(s):
agree Robert Kleemaier : I haven't come across a nifty AE/BE term yet, but I've come across these 'free' newspapers at train stations in the Netherlands. If I'm not mistaken, 'Metro' is one that's published elsewhere on the Continent.
8 mins
Thanks, Robert. Yes, its 'Metro' on London Underground. There are two free newspapers in Nottingham: 'Topper' and 'Recorder' delivered free each week to households where they think there is someone with an income (!), i.e. a sucker for the ads
neutral muttersprachler : Ich kenne den Begriff nicht. Google kennt aber auf Anhieb eine Publikumszeitung, die Geld kostet: http://www.medical-tribune.de/patienten/zeitung/
20 mins
In UK they are simply referred to as 'free newspapers', i.e. there is no fancy technical term in common use.
disagree Textklick : Sorry. Having worked in media planning I can't agree (he added fatuously) - I am trying to help :-)
1 hr
Agree with you, Chris. The professional background (qualifications and experience) of an answerer are a strong indication of the reliability of any answer given ;-)
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+1
14 mins

trade publication/client newsletter/fanzine?

I am wondering if it is some kind of newsletter for the "Publikum" of a particular establishment, ie. a fanzine, a customer newsletter, trade publication?

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Note added at 16 mins (2005-05-18 19:55:18 GMT)
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ie. a targeted publication for a particular audience (Publikum) rather than for the general public
Peer comment(s):
agree Francis Lee (X) : yes, it is vague; it could mean anything from those free magazines you find in doctors' waiting rooms to party-political handouts, so "newsletter" might be the safest option (although your other suggestions could also apply)
12 hrs
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40 mins

?

Es scheint eine grobe Einteilung in
Fachzeitungen und Publikumszeitungen zu geben:

http://www.anderweit.de/III_Presse/III_t.html :
Die Medienvielfalt von Publikumszeitung, Fachzeitschrift, Tageszeitung, Spezialblatt bis zum Rundfunk, Fernsehen und Internet zeigt das große Interesse an diesem Thema.

http://www.kleinreport.ch/email_meld.phtml?id=26154 :
Die Medical-Tribune-Verlagsgesellschaft startet nach 40 Jahren Fachinformation für Ärzte erstmals einen Publikumstitel. «Medical Tribune - von Ärzten für Sie» erscheint erstmals am 1. März und kommt im Jahr 2005 zunächst quartalsmässig heraus. Die Startauflage beträgt 340 000 Exemplare,

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1 hr

Major press media

Used to be, PZ was "Publikumszeitschriften" in German media planning.

Now it seems there is some sloppy-speak around, (go to http://www.pz-online.de/ , enter 'Publikumszeitungen' under 'Gattungen' and you'll see what I mean :-)

You can't say 'national press' because of the inherently regional nature of (some) major German newspapers.

It it's a media schedule, I guess it might possibly also state Internet, TV, Fachzeitschriften, etc. If that's the case and it does not go into greater detail on press media then I fear that's the only way out for you.

Certainly not 'freesheets'.

HTH

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Note added at 1 hr 13 mins (2005-05-18 20:52:25 GMT)
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I\'m pleased to note that the IVW - as the recognized auditor of media distribution in Germany (corresponds to ABC) does not acknowledge this vague \"Mediengattung\".

http://www.ivw.de/news/index.html

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Note added at 1 hr 25 mins (2005-05-18 21:04:31 GMT)
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Sorry Alexander - go to http://www.pz-online.de/, then AUFLAGEN, enter \'Publikumszeitungen\' under \'Gattungen\' and you\'ll see what I mean :-)
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5 hrs

Your Newspaper

I think, you can take the liberty to call it "Your Newspaper". Why not?
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10 hrs

general press

as opposed to trade press

Why try to find inferences that are not there?
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+3
38 mins

general newspaper/ newspaper for the general public

I believe Publikumszeitung refers to newspapers that are intended for the general public, i.e. as opposed to specialised Fachzeitungen.

Please see below the definition for PublikumsZEITSCHRIFT:

"Als Publikumszeitschrift bezeichnet man eine Gattung von Zeitschriften, die sich an eine sehr breite Zielgruppe wendet und keine fachlichen Prägungen, besondere Hobbys oder andere spezifische Merkmale voraussetzt. Publikumszeitschriften haben i.d.R. eine vergleichsweise hohe Reichweite und Auflage.

Typische Publikumszeitschriften sind Nachrichtenmagazine, Fernsehzeitschriften (Programmies), viele Illustrierte und die so genannte Yellow Press. "

http://lexikon.freenet.de/Publikumszeitschrift


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Note added at 12 hrs 52 mins (2005-05-19 08:31:17 GMT)
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(At the risk of seeing my answer move from 4th to 10th position:

I have yet to see a single reference that proves that Publikumszeitungen are \"free newspapers\"! On the other hand, there are plenty of references that show that Publikumszeitungen, -zeitschriften etc are papers/magazines for the general public, as opposed to Fachzeitungen. (The most compelling of which is the reference I provided above).
These are just some search results for \"Fach- und Publikumszeitungen\":

die Medien (Fach- und Publikumszeitungen und Zeitschriften sowie Rundfunk und Fernsehen) ständig über Probleme, Anliegen und Wünsche der Vereinigung und ...
www.ab.tgd.de/modules.php?op=modload& name=Web_Links&file=index&req=MostPopular

Neben regelmäßigen Veröffentlichungen in Fach- und Publikumszeitungen sitzt Gabriele Marwinski zurzeit an ihrer Dissertation zu dem Thema, ...
www.strategie.net/inhalte_strategiepreis/ 2005/strategiepreis05.htm

mit dem Bundespräsidenten, Bundesministern und anderen Prominenten in millionenfacher
Auflage auf den Titelseiten der Fach- und Publikumszeitungen publiziert. ...
www.awi-info.de/pages/news.html?UID=658

Peer comment(s):
agree muttersprachler
3 mins
neutral Textklick : I think you are closest, Nesrin, but the issue is Zeit-schriften and -ungen. Sloppy source text, one wonders?
39 mins
agree Ian M-H (X) : Without context this seems most likely - taking a term familiar from Zeitschriften and applying it to Zeitungen. Why not? ;-)
12 hrs
agree Endre Both
13 hrs
It seems the asker had his mind made up from the start. Maybe it was clear to him from his context, but we only have our references to go by...Thanks!!
neutral Lancashireman : Re comment to Endre: Somewhat harsh! Alexander firmed up on the ‘free/complimentary’ option between the 10th and 38th minute. The AtA box does not unfortunately record times of entries. If it did so your suspicions might have been assuaged. Cheers. Andrew
2 days 2 hrs
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+1
43 mins
German term (edited): Publikumszeitschrift

general(-interest) magazine OR newspaper

There's no such thing as Publikumszeitung to my knowledge.

Publikumszeitschriften are magazines for the general public (as opposed to specialised publications). Since newspapers are by definition general-interest (this explains why Publikumszeitung makes little sense), I wonder if your author confused -zeitschrift and -zeitung. In that case, look at the first link below for a few options.

In case the author really meant "-zeitungen" I'd simply use "newspapers".

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Note added at 14 hrs 19 mins (2005-05-19 09:58:07 GMT) Post-grading
--------------------------------------------------

Nesrin may have a point in that even newspapers can be divided into general-interest and specialised (See Tony\'s note).

However, \"free\" or \"complimentary\" couldn\'t be farther from what \"Publikums-\" means.
Reference:

http://medialine.focus.de/PM1D/PM1DB/PM1DBK/PM1DBKA/pm1dbka.htm?snr=13210

http://de.wikipedia.org/wiki/Publikumszeitschrift

Peer comment(s):
agree Terry Gilman : general interest - here is a link with descriptions and examples (+some errors, e.g., few advertising) (AmE) http://www.tarleton.edu/~library/library_module/unit6/6types...
4 mins
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