Glossary entry (derived from question below)
Italian term or phrase:
vicinanza ai consumatori
English translation:
the company\'s priority has always been that of supporting our customers
Added to glossary by
Fiona Grace Peterson
Apr 18, 2020 17:57
4 yrs ago
39 viewers *
Italian term
vicinanza ai consumatori
Italian to English
Marketing
Marketing
Food company description
"La priorità dell'azienda è sempre stata la vicinanza ai consumatori."
From a text on a company which manufactures foods for a variety of medical conditions, such as celiac disease, or for special diets such as ketogenic.
I guess they mean meeting customers' needs, but I'm not sure that quite reflects the Italian.
All enlightenment in these dark days greatly appreciated!
From a text on a company which manufactures foods for a variety of medical conditions, such as celiac disease, or for special diets such as ketogenic.
I guess they mean meeting customers' needs, but I'm not sure that quite reflects the Italian.
All enlightenment in these dark days greatly appreciated!
Proposed translations
(English)
Proposed translations
+2
11 mins
Selected
the company's priority has always been that of supporting our customers
"vicinanza a" is sometimes translated as "support"
Supporting them by meeting their needs, like you said.
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Note added at 2 hrs (2020-04-18 20:23:19 GMT)
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Or maybe "working closely with our customers", to see that their needs are met.
Supporting them by meeting their needs, like you said.
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Note added at 2 hrs (2020-04-18 20:23:19 GMT)
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Or maybe "working closely with our customers", to see that their needs are met.
Peer comment(s):
agree |
martini
: vicinanza qui implica anche la vicinanza ai problemi alimentari dei clienti
22 hrs
|
Grazie, martini.
|
|
agree |
Daniel Farey-Jones
10 days
|
Thanks, Daniel.
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4 KudoZ points awarded for this answer.
Comment: "Thank you - I think this is the best fit. Thank you Barbara and everyone for your input, much appreciated as always!!"
+3
1 hr
customer satisfaction
It's marketing so you don't have to keep the exact words and I would go for something like
Customer satisfaction has always been our priority
which is what they are saying ...you could also start with 'our company's priority ..." but as the focus here is on the customer the construction with customer as the subject mirrors this.
Customer satisfaction has always been our priority
which is what they are saying ...you could also start with 'our company's priority ..." but as the focus here is on the customer the construction with customer as the subject mirrors this.
Peer comment(s):
agree |
Kathryn Jones
4 hrs
|
Thanks!
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|
agree |
Stefania Sonis
16 hrs
|
Thanks!
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agree |
Domenica Pesce
19 hrs
|
Thanks!
|
+1
2 hrs
listening to the consumers
I think this is broad enough to cover it. One could come up with many more acceptable translations.
-1
2 hrs
proximity marketing
Another idea...
The company´s priority has always been proximity marketing.
https://study.com/academy/lesson/what-is-proximity-marketing...
https://books.google.com.mx/books?id=Weokgh8rzYgC&pg=PA51&lp...
The company´s priority has always been proximity marketing.
https://study.com/academy/lesson/what-is-proximity-marketing...
https://books.google.com.mx/books?id=Weokgh8rzYgC&pg=PA51&lp...
Peer comment(s):
disagree |
Stefania Sonis
: This definition is out of context. This refers to "location technologies". Please, find the link below as a reference. https://www.insidemarketing.it/glossario/definizione/proximi...
14 hrs
|
4 hrs
cater to our customers
OR
cater to our customers' needs.
cater to our customers' needs.
14 hrs
staying on top of the/our customers' needs
actually, it's just the usual marketin'speak: just use whatever you least dislike :)))
17 hrs
A customer-centric company
I believe the peer answer about "customer satisfaction" is correct. However, I reckon a marketing definition that includes a company strategy might be useful in the context.
Definition: Customer-centricity is a way of doing business that fosters a positive customer experience at every stage of the customer journey. It builds customer loyalty and satisfaction which leads to referrals for more customers. Anytime a customer-centric business makes a decision, it deeply considers the effect the outcome will have on its customers.
Please, find the link below.
Definition: Customer-centricity is a way of doing business that fosters a positive customer experience at every stage of the customer journey. It builds customer loyalty and satisfaction which leads to referrals for more customers. Anytime a customer-centric business makes a decision, it deeply considers the effect the outcome will have on its customers.
Please, find the link below.
Example sentence:
Customer-centric organizations understand the unique problems and expectations of their customers as well as the context of those needs.
Our brand new business was customer-centric and it put our customers above everything else and that made everyone happy to take part.
Reference:
https://blog.hubspot.com/service/customer-centric
http://www.businessdictionary.com/definition/customer-centric.html
Discussion